Milano Music Week
Shape your future.
18–24 novembre 2019


Back to program

Saturday 24 November

Digital Storytelling: Bands, Brand and Experience

When: 12:45 - 13:30

BASE Spazio B

supported by Embassy of Canada to Italy/Ambassade du Canada en Italie, in collaboration with the Délégation du Québec à Rome.


Without a doubt, the music industry’s “product”, the artist and their music, is somewhat different from an industrially replicable product, creative as that might be. However, the question is often the same: what’s the story? The telling of the story has been shifting to social media and so has relative allocation of marketing budgets, strategies to get to or act as influencers. Surely, it’s the experience that has to be unique and ideally reach real life, emotions – from online to offline – by combining all of the above. What interesting examples of brand – music – experience are out there, what are some instances of best practice, and, above all, great ideas?
The panel shows there are no limits to imagination, from up-and-coming pop music to indie rock and electronica, from soccer to fashion and lifestyle.

Buy Tickets
Share: Facebook icon Pinterest icon Google+ icon LinkedIn icon