Milano Music Week
Shape your future.
18–24 novembre 2019


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Friday 23 November

Festival Booking: Put it all on the headliners?

When: 16:30 - 17:30

BASE Spazio B


Festivals are in a central position to break new talent, hence have a responsibility for developing their own tomorrows headliners and courageously endorse new art. Though, is that rather romantic idea at all sustainable in nowadays competitive live music industry? Why do people buy tickets for a festival? Just to see their all time fave or really to discover their future favourite artist in a curated lineup full of artistic integrity?
A special view on the Italian festival landscape reveals cultural differences and similarities to international events.


supported by
Italia Music Export – SIAE and ICE

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