Milano Music Week
Shape your future.
18–24 novembre 2019


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Friday 23 November

Festivals and branding

When: 11:30 - 12:15

BASE Spazio C

Presented by Italian Music Festivals, supported by RedBull


Brands are increasingly active in the festival world, investing ever greater resources in music events. But how does a brand choose who to get involved with? What does a festival need to do in order to “persuade” a brand to invest in their event? How do the agencies that handle budgets for big international names work? We get into it with industry experts.


Facebook page of Italian Music Festivals


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