Milano Music Week
Shape your future.
18–24 novembre 2019


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Thursday 22 November

Mainstream from the bottom up: Building Hype

When: 16:15 - 17:15

BASE Spazio B


Rap-Hip Hop-Trap-Pop-Experimental-Crossover. Beyond the debate over music genres, we find ourselves on the brink of a new music business: dynamic, immediate, with a strong focus on image, creativity, branding and streaming. A business with the capacity to plant roots in youth culture and quickly develop huge artists, working alongside traditional procedures. What are the structures at work behind the scenes, who are the fans and how are they identified, and ultimately, what social role do they play in a world that is increasingly conscious of gender equality and women’s rights, an essential factor in societal transformation and progress.

Host: Federico Sardo – Esquire

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