Milano Music Week
Shape your future.
18–24 novembre 2019


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Saturday 24 November

Mobile technology, social leverages and AI: a disruptive mix for event producers

When: 11:30 - 12:15

BASE Lounge

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Clubs, concerts and festivals are by their very nature social experiences, and mobile technology is going to have a huge impact on the way in which performances are promoted and enjoyed. Supporting your audience through the use of mobile technology before, during and after the event makes it possible to keep track and make the most of user interactions with an unprecedented level of detail. This information, combined with a framework of social and emotional stimuli, allows us to develop technology with the capacity to influence our behaviour or even change our habits. After all, artificial intelligence is able not only to significantly improve user experience by offering ever more relevant content, but also to provide promoters with increasingly powerful and sophisticated tools for reaching new audiences and getting the most out of the existing one.

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