Thursday 22 November
Masterclass: Personal branding vs brand communication pt.1
When: 14:15 - 17:00
Where: BASE – Burò
PERSONAL BRANDING VS BRAND COMMUNICATION: HOW TO DESIGN YOUR ONLINE PRESENCE AND LEARN HOW TO BUILD A BRAND
MASTERCLASS IN ENGLISH
In this workshop we will learn how to manage your individual online presence to use it as an example of “best practice” for your communication plans at work or for a brand.
Starting from a hashtag game, analyzing individually how much you know about online presence, privacy and shortcuts to optimize your individual assets. In the online world we are all brands and we have to start from our garden before taking care of others. A complete design experience step by step of our digital self-awareness. Computers and mobile phones are required! Let’s play.
DAY 1 – project presentation, participants’ profile
DAY 2 – personal branding on digital
DAY 3 – general events communication + wrup-up
For over 20 years, Georgia Taglietti has been Head of Communications at Sónar, one of the most disruptive festivals in today’s scene.
Read Folch’s interview by Vincenzo Angileri: folchstudio.com/insights/georgia-taglietti/
Thursday November 22nd, 2.15pm – 5pm
Friday November 23rd, 10am – 1.30pm
Saturday November 24th, 10am – 1.30pm
This ticket includes access to Masterclass: Personal branding vs brand communication and gives the chance to purchase MUSICMEETING + MUSICFESTIVAL FULL PASS by paying only €5 (you will receive an email with instructions when purchasing masterclass).