Milano Music Week
Shape your future.
18–24 novembre 2019


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Friday 23 November

Strategic international management: alternatives to a centralistic approach?

When: 11:00 - 11:45

BASE Spazio B

Presented by MMF Italy / IMMF, supported by Italia Music Export – SIAE and ICE


Spend all your time and money trying to convince a UK/US-centered label, the ‘international’ media outlets, playlist people and sync folks? Or strategize differently, investing all you can on your neighboring country or what some would call a “B” or exotic “C-market”? What does the artist need to bring in? There’re pros and cons, so find out what might be right for you, how to make the right choices in order to persist in an almost endlessly competitive international music environment.

Host: Feedy Frizzi


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