Presented by MMF Italy / IMMF, supported by Italia Music Export – SIAE and ICE

PANEL IN ENGLISH

Spend all your time and money trying to convince a UK/US-centered label, the ‘international’ media outlets, playlist people and sync folks? Or strategize differently, investing all you can on your neighboring country or what some would call a “B” or exotic “C-market”? What does the artist need to bring in? There’re pros and cons, so find out what might be right for you, how to make the right choices in order to persist in an almost endlessly competitive international music environment.

Host: Feedy Frizzi