Milano Music Week
Shape your future.
18–24 novembre 2019


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Saturday 24 November

The (new) world music beyond its business

When: 16:45 - 17:45

BASE Spazio B


Beyond World Music: apparently roots related acts are trend setting urban music and clubbing world, Sahara desert blues acts raving the psych-rock circuit. But really, can such artists exist in a competitive neo liberal commercial music environment or will it always be trapped in the public money culture ghetto? What professional setup is needed? What marketing approach? In all that, where’s the ‘traditional’ world music market going to?

With keeping in mind a down-to-earth management point of view, the sequel to LCK 2017’s panel ‘New (New) World Tendencies’ highlights developments, opportunities and latest trends.

supported by

Italia Music Export – SIAE and ICE

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