Milano Music Week
Shape your future.
18–24 novembre 2019


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Saturday 24 November

Who pays the promo bill?

When: 14:15 - 15:15

BASE Spazio C

supported by Embassy of Canada to Italy/Ambassade du Canada en Italie, in collaboration with the Délégation du Québec à Rome and  Italia Music Export – SIAE and ICE


What does the promoter do if she or he is not doing the promotion? What do we mean by promotion? What should a promoter cover for their risky 20% after breakeven? Why should the label pay the band’s promo bill if the band makes all their money touring? The agent sits in the middle asking everybody: why is there no promo?
Income streams have changed, 360° was a big thing some years ago. What’s the status quo and where is the business headed, in brutally honest markets like the UK, but also in Canada, Germany, Italy and elsewhere?



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