Born near Milan during “gli anni di piombo” when bombs were placed around the city (1978), he always lived on music from 19 years onwards. Journalist with several pseudonyms on various newspapers (paper and web) in the 2000s he then started as PR / Press office at PoP Press Office & Promotion in Milan. In 2008 he founded with Laura Beschi the communication / PR agency Ja.La Media Activities dealing with promotion in Italy for international and Italian artists, in the middle there are long and profitable experiences with DNA Concerti, Comcerto, Vivo Concerti and more sporadic with other promoters Italians with different roles from the production of events to the promotion of the same. Since 2005 he has worked as a Tour Manager for several international bands, in particular following Blonde Redhead from 2007 to the present. At the moment he works as A&R and Artist manager at the German label 7K! new department at !K7. He has been living in Berlin for two years and is almost 40 years old