After graduating in the UK, Francesco started working at LifeGate Radio where he spent a number of years as communications and marketing manager, writing various radio and event formats that are still broadcast today. In the meantime, he also founded Lust Minute, an organisation committed to bringing the freshest, most exciting electronic music from the north of Europe to Italy. Francesco has worked with the top music and culture magazines in Italy, including Jam, Rockerilla, Pig Magazine, Repubblica, ZERO and many more. During this time he also ventured into advertising, an industry where he has now been working for upwards of ten years as creative director and copywriter, a lengthy carrier that has taken him all over Europe with various multinational advertising agencies, following clients such as Adidas, Sony Mobile and RCS to name just a few.