Giada Missaglia got into the world of music in 1997, working for Casi Umani as Artist Radio and TV Promotion Manager (for artists including: Elio e le storie tese, Casino Royale, La Pina, Neffa, Sottotono, Prozac + and 99 Posse…). After spending 6 years constantly on tour, she got to grips with the tour organisers and then spent the next few years as sponsorship manager at Barley Arts. That’s what got her started on the path “between the two worlds”: that is, between business and music. After Barley Arts, she freelanced for a while, continuing to work for a range of promoters and festivals all over Italy, while at the same time providing consultancy for businesses looking to get into the world of music and concerts (Jagermeister, Jack Daniel’s, Rizla, to name a few). For the last three years she has been pursuing this work and more within the section of A1 dedicated to marketing and events.