He has spent twenty-five years in the music business, plotting out carriers and promoting music. After working for Warner, Virgin, BMG and V2, he founded Tune Fit, the most successful music promotion agency in Italy, and Feedback, Italy’s first music branding agency. For the last three years he has been at the wheel of Think Louder, an international network for expert strategic consultancy, providing marketers and media people, the advertising world and the creative industries with music and technology.