A veteran of the digital music business Stephen O’Reilly is head of marketing and a director at London based management company ie:music, which was established in 1992 by industry veterans David Enthoven and Tim Clark. ie:music manage artists including Robbie Williams, Passenger and Lily Allen amongst others. As digital technology throws the music industry into turmoil, ie:music believes that great opportunities come from disarray. The company embraces digital technology as an extraordinary facilitator of artist – fan communications, as a means of encouraging transparency and of making everything from ticketing to downloading and streaming more effective and efficient.